Artificial Intelligence: The Next Marketing Wave

New technologies and developments are bright future of modern world. Current marketing trends are different from a marketing five years ago. With increase in artificial intelligence growth, which can induce marketing, it is essential for the business to be aware for the forthcoming changes in marketing trends.

It can boost the marketing strategies to create customer new experiences. It encourages data-driven activities and provides business situation, lead generation and many more. Artificial Intelligence will continue to feature in marketing strategies.

Also Read: Strategies for Continuous Professional Development to Meet Industry Demands

With the simple click of a button, one can go on Facebook to populating the card details and finishing the sales.  E-commerce sites are taking advantage of the current trends and encouraging the buyers in a simple click.
Artificial intelligence is used in sentiment analysis too. It is an attempt to estimate the feelings that represent a text. It can help to understand the feeling about the customer who is talking about the product. Sentiment analysis is used to understand whether customer have a different opinion about the product.

Artificial Intelligence is used to create personalized experiences. It can deliver customized platform based on history, location and interests. It helps to create personalized information and content recommendation. Chatbots are part of Artificial Intelligence and are available on many websites.  It helps to offer instant customer support. It helps in saving time and it receives the information instantly. It can play a crucial role of customer service and engagement.

Also Read: Predictive Analytics and Machine Learning in Business

Visual as part of Artificial Intelligence can creates many more views than any other content.  Uploading videos on any social media websites can increases engagement enormously. In todays marketing, the mobile marketing is a major growth focused factor for business. It is fast and famous primary tool for communication with other world.  Producers are aims to create mobile engagement platforms for their brands.

Admissions Open for the PGDM Batch 2024-26.

I Business Institute, Greater Noida

Business Institutes in Delhi-NCR
Website: www.ibusinessinstitute.org
Email: admissions@ibusinessinstitute.org
Helpline No: +91-7065333326/27