DATA DRIVEN MARKETING: THE FUTURE

The year 2024 mark a tremendous change in Marketing. The researchers are rethinking to double down…

Is HR a wise choice? Focusing on Agile HR Practices

The era defined by rapid change, Human Resources (HR) functions must adapt quickly to remain effective.…

Sustainability Practices in International Business

The concept of sustainability has received growing recognition in international business environment in recent decades and…

Predictive Analytics and Machine Learning in Business

I am Dr. Sachi Dwivedi, PMP, Dean Academics, and Area Chair Business Analytics at I Business…

How is PGDM in Marketing Helpful for Students?

Marketing specialization is a valuable qualification providing students with a strategic advantage in today's dynamic business…

How to Stay Relevant in Your Career? A Valuable Guide

I, Debasis Basu Chowdhury, of IIM Ahmedabad 1989 batch, am a Professor of Management at I…

How is PGDM in Finance Beneficial for Students?

A PGDM in Finance is a strategic investment in one's future, offering a combination of specialized…

SHOULD CRYPTO BE LEGALIZED IN INDIA?

“Taxing cryptocurrencies does not give legal status in the country,” said finance minister Nirmala Sitharaman. From…

13th WORLD RENEWABLE ENERGY TECHNOLOGY CONGRESS 

PROJECT TEAM FOR DEVELOPMENT OF THE BACKGROUND PAPER   Mentor:            Mr Sujeet Roy, Managing Director, I Business…

Integration of ‘Sustainability’ as Fourth Pillar in Investment Decision Making Criteria. 

Development Goals has led to evolution and acceptance of ESG framework that intents describe areas needing…