How a PGDM in Marketing Opens Doors to High-Growth Sales & Marketing Careers

Students armed with a Post Graduate Diploma in Management (PGDM) in Marketing from I Business Institute can look for dynamic careers in sales and branding.

Students armed with a Post Graduate Diploma in Management (PGDM) in Marketing from I Business Institute can look for dynamic careers in sales and branding. They will learn from industry experiences using their theoretical knowledge. Marketing is a dynamic and evolving field . It is impacted by customer centric strategies and digital transformation.

Decision making is becoming more and more data driven. For those aspiring to drive sales and revenue growth and shape brand identities, pursuing a PGDM in Marketing from I Business Institute (IBI) can be a very important strategic step.

Sales and Branding are two of the most important pillars of a business. To help students build careers in sales and branding, a PGDM programme in Marketing from I Business Institute (IBI) can be a career builder. They are taught and developed core skills in market research, consumer behaviour, digital marketing, brand management and strategic planning and management.

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The training in these areas help students of I Business Institute (IBI) to create, identify, position and promote products and services to the right market segments. PGDM students can get jobs as Area Sales Executives, Brand executives, Market research analysts, Customer Relationship Managers and Business Development Executives.

Why I Business Institute Is a Top Choice for PGDM in Marketing

In PGDM in Marketing at I Business Institute (IBI) students are taught strong negotiations skills with improvement in communication. Strong leadership skills are built through case studies, practical exercises, group discussions, debates, internships and live projects which are facilitated by I Business Institute (IBI).

In today’s competitive industry scenario, branding is about crafting distinct identities in the market and delivering continuous value. Students trained at I Business Institute (IBI) are taught to use insights from digital platforms, analytics and performance marketing channels like Amazon.

The PGDM in Marketing grooms students in managing brands in a competitive marketing environment. It teaches them to balance both the traditional and digital marketing strategies. Modern techniques like engagement rates, conversions and share of voice are taught to the students so that they can measure ROI.

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At I Business Institute, students undergo live projects and internships with top brands like Dabur, Hershey’s, LG, Hitachi, DS Group and Om Logistics. Students learn how to apply classroom concepts to real business situations.

Skills in sales planning, branding strategies and customer retention are developed. Analytics tools like SQL, Google Analytics, CRM dashboards are taught besides A/B testing, event planning and social media marketing. These are all important for a rewarding career in sales and branding.

Expert sessions, workshops, seminars and case studies train students to interpret data, make strategic decisions and execute marketing campaigns. Students who graduate as marketing professional from I Business Institute (IBI) develop a strategic mindset which helps them to work and transition from a sales management role to brand management positions. They can adapt to industries like FMCG, Retail, Fintech, and consuting.

Career Opportunities After PGDM in Marketing

After doing a PGDM in Marketing from I Business Institute (IBI), students can take up roles in Sales and Marketing, Market Research, Brand Management, Digital Marketing, Consumer Behaviour, Strategic Planning, Data Analytics, and Performance Marketing

A PGDM graduate in Marketing from I Business Institute (IBI) can find placements as Sales executives, Business Development managers, Product executives, Brand Executives, Digital Marketing specialists, and market Research Analysts. Through the strong understanding of sales and branding imparted in the PGDM in Marketing course at I Business Institute (IBI), students can also open doors in entrepreneurial ventures.

I Business Institute has a dedicated placement cell which has strong linkages with industry which halps to open up good opportunities in many of the most sought after organisations. The curriculum makes students industry ready and competitive, and includes courses like business communications, organisational behaviour, marketing and digital strategy, business strategy, entrepreneurship. The focus is on holistic development of the students.

The students at I Business Institute are mentored by experienced faculty to help them further their career prospects. The marketing specialiation is a launchpad for successful sales and branding careers.

We can therefore, conclude that a PGDM in Marketing at I Business Institute has an industry focused curriculum. The experiential exposure supported by advanced learning helps students to open up diverse careers in sales and branding. Students with a PGDM in Marketing from I Business Institute (IBI) join the industry as effective sales leaders, creative and innovative brand builders and strategic thinkers. They are ready to make a positive mark in today’s complex business landscape as sales and brand leaders.