Network marketing: an emerging face of sales management

What is network marketing?

Let’s get into the basics, try to understand what Network Marketing is?  It is a business ideal that relies on person-to-person sales by independent agents, often working from home. This needs to make a network of business agents or salespeople to help with lead generation and closing sales. Generally, this is taken out with the salesperson purchasing products from the manufacturer in bulk and then selling them on their own, often at sales nights they host for friends and family. 

Let’s have a look over the present scenario of network marketing

With the changing scenario of companies around the world, organizations are fast and virtually synergized with the dynamics of modern business. Their frontage, their focus, their functions, and above all, their methods of marketing & sales management everything has developed. Those days are gone when people had to depend upon a handful of sources to get access to branded offerings, products, and services. Internet, E-Commerce, Direct Selling, mobile marketing, E-mail marketing, etc. are the list of innovative ways and media through which organizations sell to their customers.  

One cannot ignore the above-mentioned ways of marketing and selling, especially in an environment, which is today driven by anything but the watchword of “Customer Service, Satisfaction and Ease”. In addition, Internet & Information Technology has given marketers tools like never before, the tools of accessibility and wider reach. In fact, marketers around the world have started highlighting the significance of these new digital-age tools that could be the very beginning of a new expansion in the field of marketing. 

Career Opportunities

Although there are no exact educational requirements for direct sellers, someone interested in network marketing may find it worthwhile to take the benefit of PGDM in marketing and sales offered by top B-schools in India. Some general course topics include PGDM marketing courses like professional selling, marketing, prospecting, sales motivation, consumer behaviour, customer relations, and sales management. 

Network marketers may also find a PGDM in marketing and sales very useful. Top PGDM colleges for marketing help students to understand the consumer market and the factors that influence consumer purchasing decisions. PGDM marketing courses prepare students to plan and execute the day-to-day operations of small businesses and large corporations. 

According to the research PGDM in marketing and sales, is proven helpful in which students learn the fundamental principles of marketing and selling, as well as how to run a business. Some known course topics include advertising, sales, e-commerce, marketing management, marketing research, finance, accounting, human resource management, and business ethics.